Posts Tagged ‘reos’

Real Estate Investing Marketing: The 2 Secrets to Success

Nov 29, 2009 Home Based Business

“We buy homes for cash” - Everyone has seen those small signs around neighborhoods. There’s a reason why there are so many: It’s because they work. Direct mail works, too.

But what if you want to let people know that you are a real estate investor and you’d like to buy an inexpensive home for cash? What should you do? Will your small “we buy homes for cash” sign be seen beside all the others?

Here are 2 secrets that you need to know in order to successfully market your real estate business:

REAL ESTATE INVESTING MARKETING SECRET #1: Be different!
When there are a dozen of those “we buy homes for cash” signs on the street corner, it’s hard to see the difference between one and another. But if you have yours in the window of a store or on the side of your car or on a free mug that you fill with candy and leave on the doorsteps of homes in your target neighborhood, you’re setting yourself apart. You’re being different. When you do that, you’re likely to be heard above the noise. It’s not that your message is any different, it’s just that you’re reaching your target market in a way that no one else is.

How else can you be successful in this way? If no one else is doing postcards, do a postcard. If no one else is hiring a clown to go door to door to hand out flyers, do that. Do whatever it takes to look different from your competitors.

REAL ESTATE INVESTING MARKETING SECRET #2: WIIFM?
When you are marketing your business to people, remember to always keep coming back to the fundamental acronym: WIIFM. That means “What’s in it for me?” and the “me” in this acronym is your audience. Don’t go to a homeowner who is down on his or her luck and say “I’d like to earn an income by selling your home to someone else. That’s focused on you! Instead, say “I’d like to help you get back on your financial feet.” Notice the difference?

It works the same for everyone else, too. When you approach a bank, remember that their primary concern is trying to recapture as much of that money as possible. Going through a foreclosure for them is extremely expensive so you can point out to them that you can make it cheaper by taking a property off their hands.

Remember these two important secrets and you’ll never miss out on potential business again!

Want to find out more about Real Estate, then visit Nancy Geils’s site on how to choose the best Real Estate for your needs.

Tags: , , , , , ,

Business Lines of Credit for Real Estate

Nov 25, 2009 Home Based Business

As you know, Investing in real estate has become a new lifestyle choice for thousands of people all over the world. With the increase in foreclosed homes and auction sold properties in the last year; there has been a dramatic increase in the possibilities of finding great houses for bargain prices. Investors are buying foreclosed properties, doing them up and selling them on for great profits. Flipping houses has become a new trend in real estate, and has proved to be a great way to make money. Having money readily available to refurbish the properties however is one of the biggest problems that new investors face, but business lines of credit are providing them with the ultimate solution.

Business lines of credit are a revolving credit facility provided by banks and financial institutions. Investors can apply for a line of credit with a bank which is typically given as either a cash credit or in the form of an overdraft. The agreed credit limit is then readily available for when the need arises, and the money can be used to flip a new home.

Business lines of credit are proving to be very beneficial to businesses worldwide. Unlike the traditional loans; lines of credit can be drawn upon and repaid at any time, and interest is only charged on the outstanding balance. There is no term time for business lines of credit, so the money can sit in your bank until it is needed. There is typically an annual review conducted with the financial institution, where credit amounts can be changed if desired.

Real estate investors are finding business lines of credit a very valuable asset. The increased cash flow enables refurbishment and renovation work to be done on a property without the need of having to use your own money. Cash can be drawn out of the bank and used to decorate and do up a property, and can be repaid upon the sale of the house. Business lines of credit provide investors with a new flexibility which is proving to be highly valuable.

Having money readily available to buy and do up a property is one of the biggest problems that a new real estate investor can face, and business lines of credit are solving that problem. After having purchased a home in need of revamping; money is at hand to fix up the house to a great standard. The property can then be put back onto the real estate market and be sold for a large profit to a new buyer. The money made on the sale of the house can be partly used to repay the financial institution or bank, and the rest is pure profit. Once a new investor has flipped their first house, it becomes easier to do a second, and eventually to manage a larger property portfolio. Business lines of credit are allowing new investors to find the means to buy and do up homes and to realise their dreams as real estate investors.

For more information go to: www.cashforrealestate.comB

Looking to find the best info on finding cash for real estate Real Estate, then visit www.cashforrealestate.com to find the best advice on real estateReal Estate Training for you.

Tags: , , , , , ,