Got Holes in Your Net-Working System?
Jun 6, 2009 Home Based Business
Commercial fishermen don’t catch many fish if they have holes in their nets. You won’t sponsor many new people into your down line either if your basic networking model is flawed with holes. I am speaking of course, about the Internet playing a significant role in your business growth.
Of all the MLM companies out there whose pay-out plans are based on tier systems, few are knowledgeable enough to help their members succeed on the ever-evolving Internet. Over ninety-five percent of those who try to go it alone fall by the wayside. No matter how much money and time they spend, without knowing how to attract leads they were doomed before they started.
But why is that? Wouldn’t these companies make sure that their members succeed? Look, I’m sure they all want their net workers to get ahead. The problem lies in their areas of expertise just as it does for a manufacturer and his reps. The manufacturer is very good at buying his materials, managing his work force, making his products and packaging them. The reason he hires reps is because they are a special breed of people who can sell and develop long-term relationships with customers. Even for these sales reps however, there are problems doing business on the Internet. Again, it’s a matter of expertise.
If you’re a net worker you may be pretty good with your computer. Perhaps you can put together a decent website, too. But honestly, if you’re just getting by in your online business you’re suffering from the same difficulties as complete amateurs. You haven’t learned how to successfully promote your business. You can buy Google AdWords until you’re blue in the face but if you didn’t buy the right ones or bid too high you can spend yourself out of existence. If you bought a ton of leads from a lead source or even from your own organization to call or email that can become an exercise in futility, too because all too often the list is old and the people are already out of the market. Again, way too expensive!
So, it comes down to expertise again. You need to learn more. You need to work smarter than even your up-line does. If you are willing to educate yourself and do something other than what hasn’t worked up to this point you can succeed. I am personally involved in online businesses where building down lines and selling services pays me very well. They are all online and I had to find out the hard way the information I am sharing with you now. Think of me as the guy who tried, failed and finally got it together. Now, I am a leader because I have trained myself to be one. My business continues to grow and people seek me out to work with me.
Isn’t that what you want? Well, duhh, you say. Ok, then. The first thing you must learn when you’re working the online portion of your business is the two, three or four-foot rule does NOT apply. Neither does the debt-free status of your company or the superiority of your products over your competitors. And if you’re concentrating on sponsoring new people the compensation plan does’nt matter much either.
What does matter is YOU! You can have a kick-ass website that is supplied to you or one you built yourself with all the bells and whistles but none of that matters. What DOES matter is building credibility and a rapport with those who visit your site. You must concentrate on providing good content (credible information and your expertise) to them. Unless they consider you to be a leader in your field and someone who can answer their questions they won’t trust you. They won’t buy products from you and they sure won’t sign up under you.
People who buy online are careful. They know there are scams out there that they hear about every day on the news so they are suspiciousl. As an online network marketer you must be aware of people’s fears and take your time with them. Once they trust and respect you and the value you bring to the table they will usually do business with you. So, now you know how it works.
That’s the basics. Now, it’s up to you.
About the Author:
Ron Knowles was failing miserably at his Internet business. All improved when he read about a young man who made 7-figures in under 18 months. Discovering what he did made all the difference. For a limited time you can get a Free Internet DVD video that shows how it’s done.
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